At Mobile Shakers, we are more than just a mobile ad agency – we are an experienced partner who will walk you through the process of obtaining your own short code every step of the way, from start to finish!

To begin, an experienced specialist will speak with you to answer all of
your questions, and, if you are interested, offer you mobile marketing advice and insights.

A dedicated short code is a powerful marketing tool, but it is also a major financial
commitment. We want to make sure that a dedicated short code is right for your business
or organization.

1. Pick A Partner – Unless you have the expertise to go it alone you will need
   to select a Mobile Application Service Provider (MASP).
2. Decide Whether You Want A Vanity Short Code – If you want a vanity
   short code you will want to make sure that no one has already leased that
   short code. You can do this yourself, at www.usshortcodes.com, or your
   MASP can check for you. Remember, a vanity short code costs $1000 dollars
   per month, whereas a random code only costs $500 dollars per month.
3. Lease Your Short Code – Leasing a short code with Neustar, Inc. is a
   relatively short and simple process. You can do this yourself, though
   most businesses and organizations prefer to have their MASP submit this
   information. As soon as Neustar approves your lease application (typically
   two business days) you must pay for the first three months of your lease.
4. Complete Your Service Approval Form – This is the most important step
   to obtain your own short code. Your Service Approval Form (SAF), also
   called a Program Brief, is submitted to each of the wireless carriers. They all
   reserve the right to deny your application. Because of this it is important to
   work with an experienced MASP who will make sure that all aspects of yourSAF are compliant with the carriers’ regulations.

   Your Service Approval Form includes a detailed description of your plans
   for implementing your short code. Prior to submitting this form, your
   website must be active and include links for customer support and terms &
   conditions.

   Carriers typically take three to four weeks to review and approve
   your program. If any of the carriers do not approve your SAF they will
   provide comments and information that you will rely upon to revise your
   application. In the case that an program is denied it is typically because it
   did not conform to Mobile Marketing Association guidelines.

5. Provisioning & Testing – After accepting your program, each carrier will
   provision the short code on their network for testing. At this point your
   application should be ready to test, with all test keywords and compliant
   message flows in place. your MASP will submit requests to each carrier
   when you are ready to test on their network. Testing typically take up to
   two weeks to complete, though some carriers take as long as six weeks to
   finish testing.
6. Carrier Approval & Launch – Following a successful campaign test, each
   carrier will approve and certify your short code on their network and
   you may take your campaign live. This is typically within a few days of
   successful testing, but can take up to two weeks.

This process can be overwhelming, and that is why Mobile Shakers are here to
help. We have guided many companies through the do’ s and don’ ts that make for a
successful, compliant application; our efforts ensure that approval and provisioning
time is kept to a minimum. And because you must continue to pay for your short code
lease while you wait for certification, our expertise will save you time and money.

Please complete our ‘Contact Us’ form and we will be in touch shortly