The world of Mobile Media has exploded this past 5 years with numerous global mobile ad networks offering a mobile display channel to drive traffic to advertisers mobile campaign. Google has also jumped on mobile search in a massive way and manages around 98% of all mobile searches.

As the diagram below shows, there is a wealth of choice with over 40 ad network
partners to work with whom offer a diverse range of ad criteria to use when implementing
your campaigns. Some of these ad networks provide online self-service tools to
schedule campaigns where as others hand hold in a more manual process.

The mobile ad networks provide many different choices in filtering your campaign
traffic by handset types, operating system, carriers and country whilst some ad
networks will allow you to select certain verticals as well as sex and age range.

Mobile search offers a ‘keyword’ based approach similar to the online market place
and can offer some very targeted traffic to advertisers.

Our Mobile Media service takes care of all the planning and buying for your mobile
campaign. We will

• review your mobile campaign strategy (and build if required)
• research the most suitable mobile ad partners to secure the best traffic and ad costs for your campaign.
• Set up the campaign for approval with ad network and monitor DAILY for performance.
• Mobile Media is purchase on a CPM or CPC basis around a budget defined by our clients.

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